Orange Otter Articles & Videos
When it comes to good marketing, we've got a few things to say
When you eat, sleep, and breathe marketing communications like we do here at Orange Otter Marketing, it's hard not to form a few opinions. Below is a collection of our thoughts on everything from messaging to design to emerging marketing technologies. We're always coming up with new insights, so check back in often to get our expert opinions and maybe even some free professional advice. And, if you disagree with what we have to say, drop us a line and tell us! (We've got some thick skins over here)
Don't Forget About Direct Mail!
Online marketing communications are cheap, fast, and have unparalleled reach. But ignoring direct mail can be a big mistake. Read the article!
PRO TIP: Pump the Brakes on that Logo Redesign!
Updating to a shiny new logo might be tempting. But what will it cost your organization? And we're not just talking about money. Read the article!
Are Websites Still Mission Critical?
With their impressive reach and easy maintenance, do Facebook profiles, Instagram accounts, and other social media properties render websites obsolete? Not so fast. Read the article!
The Secret to Managing the Creative Process
Designers and creative content developers can have very different ways of bringing something from idea to reality. Managing that process is a challenge. Read the article!
A.I.: Will it help us or replace us?
Artificial Intelligence is here to stay. So what does that mean for content creators and marketing professionals? It's complicated. Read the article!
Avoid This Logo Design Mistake!
Your logo is like the face of your company. It should be professional, unique, and memorable. So, why do so many companies phone it in? Watch the video!
Message First for Better Marketing
Companies spend a lot of time and effort on cool, business-sexy visuals. But to get the most out of your marketing, your message needs to take center stage. Read the article!
The Problem with Business and Management Books
Do you roll your eyes upon hearing of the latest and greatest business book? Don't feel bad. All too often, if you've read one, you've read them all. Read the article!